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The Kathy Henne Team Executive Officers

Chloe, Caden, Cooper & "Grandma"

 

 

 

 Ohio Real Estate Blog 
Thursday, 20 December 2007

What's Your Unique Selling Proposition On The Piqua Real Estate Market?

Ask any marketing expert how to sell a product, and you'll likely to be asked to explain its "Unique Selling Proposition." That's a fancy marketing term for "Tell me what makes your product different than every other one on the shelf."

When selling your home you'll have plenty of competition on the Piqua Real Estate Market. There may even be one or two homes right on your street for sale. So what will make your home stand out in the mind of prospective purchasers? What is you "Unique Selling Proposition?"

Here's just one excellent reason for being represented by a leading real estate professional. Choose an agent with the desire, experience and education to identify what makes your home unique. Once determined, your agent will also know how to create a marketing plan specifically designed to sell your home.

For example, your home's Unique Selling Proposition might be a spacious yet private "mother-in-law" suite. It could have a unique workshop area, specially wired for high power tools, or an in-home office area with built in desk and cabinets. You may be on a low traffic cul-de-sac. It may be your home's very large or very small lot that the buyers will love. You may be willing to offer uniquely attractive selling terms such as possession at closing, or a below market price.

What makes your home special to interested buyers? Ask your agent to explain the marketing process to you. Then, let your home attract qualified buyers competing to own it.

POSTED BY: Kathy Henne AT 12:24 pm   |  Permalink   |  0 Comments  |  E-mail this
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